CEO’S MESSAGE

  In 2016, Cambodia's economic growth has increased, giving people a sense of hope and expecting to achieve even better results in the next year.

  Through the competitive pace within financial market including specialized banks and commercial banks in Cambodia, APF still earned trusts form customers.

  The strategy of Asia Pacific Financial PLC for the next year:

  1. It continues to expand its operational areas in both Phnom Penh and other provinces through providing loans to customer.
  2. Increasing the existing capital to respond to customer support.
  3. Continuing recruitment and developing staff as planned, both management and staff who have knowledge, good job and professional job to provide good customer service.
  4. To develop a HR policy to motivate staff who are working and willing to work for APF.
  5. To develop the Credit Policy, which is the core service of APF, is comprehensive and easy to meet customer needs.

  Taking the delightful of opportunity, we deeply thank to customers, shareholders, board of directors, National Bank of Cambodia(NBC), Cambodia Microfinance Association (CMA), and local authorities at all levels and for providing reliable and better cooperation as well as the management and staff in their effort to provide honest and hardworking that makes APF gets success.